Lecture Vertify

Lecture ‘Integrated Crop Management; the gamechanger in sustainability’

Tuesday 26 September, 10:00

Language: English

Lecturer: Dr. Pieter Vlaar, Vertify

Click here for the presentation. 

Integrated Crop Management (ICM) is an integrated approach to agriculture that emphasizes sustainable and efficient practices to maximize crop yields while minimizing negative environmental impacts. It encompasses a range of strategies, techniques, and technologies aimed at optimizing the productivity, profitability, and resilience of agricultural systems. In an era where global food security and environmental sustainability are increasingly pressing concerns, the importance of ICM cannot be overstated.

One of the key principles of ICM is the promotion of biodiversity and ecosystem services. Instead of viewing pests and diseases as adversaries to be eradicated, ICM encourages farmers to understand and harness natural ecological processes to maintain crop health. By enhancing the diversity of plant species, implementing biological pest control measures, and fostering beneficial insect populations, ICM can reduce the reliance on synthetic pesticides and minimize the risk of developing pesticide resistance.

Furthermore, ICM emphasizes soil health as the foundation for sustainable agriculture. Through practices such as crop rotation, cover cropping, and precision nutrient management, ICM aims to preserve soil fertility, improve water retention, and reduce erosion. By nurturing the soil as a living ecosystem, farmers can enhance the resilience of their crops to climate variability and reduce the need for synthetic fertilizers.

Another vital aspect of ICM is the integration of advanced technologies and data-driven decision-making. By employing tools such as remote sensing, precision agriculture, and predictive modeling, farmers can optimize resource allocation, monitor crop growth, and identify potential risks or yield-limiting factors. These technologies enable farmers to make informed decisions, optimize inputs, and minimize waste, ultimately increasing efficiency and profitability.

After our lecture, you will get the oppertunity to get a guided tour through our crops.

Find out more about this at our lecture. Visit the Vertify booth and or join the lecture on Tuesday the 26th of September at 10:00.

Dr. P. Vlaar, Vertify


Marlies Reus & Wendy Houdijk

Seed meets Technology
Tolweg 13
1681 ND Zwaagdijk-Oost
The Netherlands

Seed meets Technology 2023

Register for entrance now!